Bala Club
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PROJECT
CINEMATOGRAPHER
PRODUCER
CLIENT
YEAR
The Bala Club Collection (Campaign)
Yeio
Mariana Moreno
Baladigala
2025
The Bala Club Collection (Campaign)
The fashion film presents a woman in different everyday situations, where the protagonist is the shoe, not her. Throughout the narrative, the unique attitude and style of each shoe in the SS25 collection is revealed. The film plays with the idea of belonging, showing how each step, each situation, each environment takes the protagonist to a new level of confidence, distinction, or identification. Through the visual and audio campaign, the viewer is invited to join the exclusive "club" of women who walk with strength, style, and attitude. The final question, "Do you already belong to the club?" challenges the viewer to join a group with which they most identify, depending on their tastes, pleasures, or hobbies.
Do you already belong to the club? Ready to step in?
Credits
Film by: Yeio / Brand: Baladigala / Model: Mich Cardona / Brand Representation: Mariana Moreno & Jorge Plasencia / Styling: Andrea Santoyo / Behind The Scenes & Photography: Rebeca Alvarado / Assist: Jaqueline, Mariana Muñoz & Sofia Perez
Other works
